Resume

Melisa A. Goss

EDUCATION

South Dakota State University Master of Science (Journalism)     Graduated Dec 2018

University of Sioux Falls Bachelor of Arts (Theology/Philosophy) Graduated 2008


WORK EXPERIENCE


Midco  

Sioux Falls, SD

Senior Creative Coordinator July 2016 – Present

  • Promoted to from Creative Coordinator to Senior Creative Coordinator within two years of employment.
  • Project management for broadcast, digital and social media advertisements using Workfront management software.
  • Multitask, handling dozens of projects in various states of production, while meeting tight deadlines and staying within budget. 
  • Collaborate with clients, account executives and producers on ideation and production of ads.
  •  Write copy and provide direction for all television, radio, digital, and social media ads.
  • Talent acquisition for all television advertisements.
  • Oversee interns in production and copywriting capacities. 
  • South Dakota Gold Addy Winner and National People’s Choice Telly Award Winner


Lawrence & Schiller 

Sioux Falls, SD 

Copywriter April 2015-July 2016

  • Create copy that is not only engaging, but that meets strategic campaign goals for regional and national accounts including website, broadcast, print, digital and social media copy.
  • Multitask, handling dozens of projects all in various states of production, while meeting tight deadlines. 
  • Collaborate with clients, account executives and producers on ideation and production of ads.
  • Managed public relations for clients, including the use of Cision management software to build and maintain relationships with local and regional reporters as well as monitoring earned media value.  
  • Increased open-rate in hospitality email marketing campaigns.
  • Clients included: Cadillac Jack’s Casino, East River Electric, Hotel Alex Johnson, Lewis Drug, South Dakota Office of Highway Safety, South Dakota Tourism, WaTiki Waterpark


Senator Larry Pressler  

Sioux Falls, SD

Independent Contract Fall 2014

  • Manage public relations by drafting press releases and op-eds while scheduling interviews with local, national and international media outlets in one of the nation’s most watched 2014 senate races. 
  • Monitor and manage donor communication and database. 
  • Write newspaper and radio advertisements as well as speech and debate copy.
  • Ten Thousand Villages  Sioux Falls, SD
  • Sales Associate  September 2013-April 2015
  • Ensure quality customer service for patrons while educating them about fair trade and its impact on global artisan groups. 
  • Construct thoughtful and creative in-store visual merchandising.


Pulitzer Center on Crisis Reporting   Phnom Penh, Cambodia

Student Fellow   Summer 2013

  • Research, write, and report for publication three pieces of print journalism, one audio piece and one photo slideshow, each focusing on human trafficking in Cambodia. 
  • Interview Khmai and foreign informants, both NGO leaders and women affected by sex trafficking.
  • Lead writing workshops for both national and foreign staff members at World Hope International. 


PUBLICATIONS


Midco Sports Network 

October, 2018


Sound Supply

Spring  2013


Pulitzer Center on Crisis Reporting    

Student Fellow, Summer 2013


The Christian Century 

October  2012


BizNOW Magazine 

 2011-2013 



SPEAKING/TEACHING ENGAGEMENTS


Fluxxr 

Sioux Falls, SD

February 12, 2014

Presented the talk entitled “How to Tell a Story No One Wants to Hear,” to Fluxxr employees and Sioux Falls community members. The talk was based on my time spent in Cambodia as a Pulitzer Center student fellow researching and writing about human trafficking. 


Grace Presbyterian Church  

Sioux Falls, SD

October 23, 2013

Presentation to 50 adults of my time in Cambodia as a Pulitzer student fellow researching and reporting on 

human trafficking, including photo slideshow. 


South Dakota World Affairs Council 

Brookings, SD

October 17, 2013

Following a screening of the film Not My Life, address the audience on my experience researching and reporting on human trafficking in Cambodia as well as trafficking at the local level. 


Osher Lifelong Learning Institute 

Sioux Falls, SD

October 3, 2013

Presentation to 25 adults of my time in Cambodia researching and reporting on human trafficking, including photo slideshow. 


University of Sioux Falls Chapel 

Sioux Falls, SD

September 24, 2013

Presentation to 300 university students of my time in Cambodia researching and reporting on human trafficking, including photo slideshow. 


University of Sioux Falls LAR 112  

Sioux Falls, SD

September 17, 2013

Guest lecturer. Presentation of my time in Cambodia researching and reporting on human trafficking, including photo slideshow. Facilitated in-class discussion following presentation. 


World Hope International  

Kampong Cham, Cambodia

 July 18, 2013

Created and presented workshop entitled “How to Tell a Story” teaching Khmai staff at WHI how to better tell the stories of the individuals they serve to a Western audience. Workshop included lecture, discussion and writing activities. 


INTERNATIONAL WORK EXPERIENCE

Sogang Language Program Seongnam City, South Korea English Instructor  June 2009-March 2010

- English educator to elementary-aged children in an average classroom size of about 10 students in a total English language immersion school. 

- Masterful command of English language and ability to communicate across cultural barriers. 


SKILLS

Adobe, Blogging, Cision PR Software, Copyediting/Copywriting, Google Analytics, MS Office, Photography, SEO, Social Media, Video Production


STRENGTHSFINDER® RESULTS

Input, Ideation, Adaptability, Empathy, Connectedness 

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